Are the days of waking up at 4 am and standing in line at Best Buy slowly creeping into our rearview mirror? Will we actually start sleeping soundly the night of Thanksgiving, enjoying our turkey slumber and dreaming of wishbones? Will Black Friday soon become of a thing of the past?
With hosting providers working around the clock to keep today’s online retailers running 24/7 peak performance, then Black Friday might quickly morph into Cyber Friday.
In fact, the ability for e-commerce platforms to remain up and running—more than ever before—has quickly enabled consumers to forgo the 4 am run in favor of the 8 am Internet crawl to scour the latest and greatest deals. This year saw the introduction of Black Friday online deals at the very beginning of the month and witnessed Cyber Monday sales far surpass those of Black Friday, with the day garnering 31.5 percent more revenue, according to IBM. Moreover, industry pundits revealed that Cyber Monday broke consumption records, making the online shopping event the biggest e-commerce day in history.
So, the truth is: why must consumers embark on a world of pre-dawn shopping with disgruntled—often boisterous—shoppers when they can calmly, from their own sofas, peruse the latest deals?
Thanks to the expertise of managed hosting providers that are tasked with keeping e-commerce sites up and running, online sites are able to operate better than they have in the past. For example, by teaming with a company like Mentora, e-retailers can put their websites through the Mentora’s Holiday Readiness Performance Testing Program, designed to assure that websites hold up to the increasing demands of online shoppers. Mentora application experts will:
- Record use cases specific to your site—such as browse, search, shopping cart and checkout
- Run tests from our geographically distributed Cloud load injectors
- Accurately assign percentages to browsing and purchasing transactions, based on a combination of usage statistics and industry benchmarks
Click here to learn more about the program.
